Sequences
A sequence designed once, run for each person.
Emails, LinkedIn steps, waits, calls and conditions in a single sequence. FluenzR runs it for each person, at their own pace, and stops it the moment they reply.
Steps and conditions
Each "+" adds a step, each condition opens two branches.
The editor reads from top to bottom. You place an email, a wait, a LinkedIn action, a call or a condition, and the sequence follows the path that matches what the person does.
- Six kinds of steps: email, delay (in minutes, hours or days), LinkedIn step, call, task and condition.
- Eight LinkedIn actions: visit the profile, like a recent post, follow the profile, send a connection request (with or without a note), send a message or an InMail, voice note, withdraw the invitation.
- Nine conditions: opened, clicked, replied, or not; LinkedIn invitation accepted; booked a meeting; call result. The Yes branch is on the left, the No branch on the right.
- A condition waits for the delay you set before choosing its branch. For a LinkedIn invitation, it goes to Yes as soon as it is accepted.
- The Call step does not phone anyone: a "to do today" task shows up in My day, with a clickable number. You call, you click the result, and the sequence carries on down the right branch. Your call is never recorded.
Sending days and window
Monday to Sunday, or only when you decide.
Each campaign picks its own sending days. Emails go out within a fixed time window, never in the middle of the night, and sends are spread out so they do not all leave on the same minute.
- Pick your sending days, Saturday and Sunday included. No day ticked means every day.
- Emails go out between 8:30 AM and 6 PM in your time zone. Outside that window, the send is pushed to the next slot.
- Sends that were waiting for the window to open are spread over the first half hour instead of all leaving at 8:30 sharp.
- Scheduled start: choose the date and time, or the campaign starts as soon as you launch it.
- Each sending mailbox has its own daily limit (30 by default, adjustable). A contact is served by a mailbox that still has quota.
Follow-ups in the same thread
The follow-up lands in the conversation, from the same mailbox.
A follow-up looks like what it is: the next message after a first email. On the recipient’s side it shows up in the same conversation, from the same sender.
- The follow-up goes out with the reply headers (In-Reply-To and References) of the first email, so mail apps file it in the same thread.
- With no subject of its own, it gets "Re:" followed by the subject of the first email as it actually went out, A/B variant included. A subject you wrote is kept.
- The mailbox is chosen when the first email goes out, then kept for the whole sequence. If a contact is pushed back for lack of quota or slot, no mailbox is locked in yet.
- If the follow-up cannot leave from the first email’s mailbox, it goes out without thread headers and without a fake "Re:".
- Gmail and SMTP/IMAP mailboxes (OVH, Infomaniak and others) set these headers.
Capacity
Know whether to add a list or more capacity.
The Capacity tab of each campaign compares what is left to send with what your mailboxes can send, and tells you what to do.
- A plain message: "Prepare a list", "Add a list", or "Do not add a list, add capacity" when the mailboxes are the bottleneck.
- The gauge of the day compares emails sent with the capacity of the mailboxes in campaigns.
- For each mailbox: its daily limit, what sets it (your setting, the gradual ramp-up of a recent mailbox, the hourly limit), what went out today and its state.
- Campaign autonomy is given in sending days, first emails and follow-ups counted. It is an estimate, computed without simulating the sequence delays.
Everything around the sequence
It stops when someone replies
As soon as a person replies, or books a meeting, their sequence stops, on email and on LinkedIn alike. You pick the conversation up by hand from the inbox.
Who joins the campaign
A list or chosen contacts, a LinkedIn search that brings in new profiles every working day, or the people who invite you on LinkedIn, welcomed as soon as you accept.
A/B testing
Several variants of an email’s subject and text, split 50/50 or weighted, with stats for each variant. On LinkedIn, two or three variants of a note, a message or an InMail.
A running campaign can be edited
Add a step and FluenzR shows the effect on the contacts already on their way before you save. Those further along do not go back, and a wait in progress is never shortened.
Léna can write the sequence
On a campaign that is still empty, the "Let Léna write the sequence" button opens Léna, the in-app assistant, to prepare the steps with you.
Personalization
First name, last name and company drop into emails and LinkedIn steps, and text variants (spintax) keep every message from looking the same.
Frequently asked questions
What happens when a prospect replies?
Their sequence stops: no more emails or LinkedIn messages go out for them. The reply lands in the inbox and you take over by hand. The same happens when they book a meeting.
Can I send on weekends?
Yes. Tick Saturday and Sunday in the campaign settings, or tick no day at all: the campaign then sends every day. Emails always go out between 8:30 AM and 6 PM in your time zone.
Do follow-ups land in the same thread as the first email?
Yes, when they leave from the same mailbox as the first email, which is the default: the mailbox is chosen at the first send, then kept. They then carry the reply headers and a "Re:" subject. Otherwise they go out as a new email, without a fake "Re:".
Can I edit a campaign that is already running?
Yes. You can add steps to a running campaign: FluenzR shows how many contacts will go through the new steps before you save. Contacts that are already further along do not go back.
Do I need a LinkedIn account for the LinkedIn steps?
Yes, you connect your LinkedIn account. If several accounts are connected, a contact keeps the same account for the whole sequence. A contact with no LinkedIn profile address simply skips the LinkedIn steps.
How much does it cost?
$29 per sales rep, $24 from the second one, LinkedIn account included for each rep.
Ready to get started?
Email and LinkedIn in the same sequence, with a CRM. 14 days included to try it.
Start my 14-day trial14 days included, no card for email; a card is requested only to connect LinkedIn, and nothing is charged before the end.