What is email automation?
Email automation lets you build workflows that send the right emails to the right people at the right time, with no manual work.
Instead of sending every email by hand, you define rules:
- Triggers: when to start the sequence (sign-up, tag, import...)
- Conditions: adapt the path based on behavior (open, click, reply)
- Actions: send an email, wait, update the CRM...
Email automation use cases
Outreach sequences
Automatically send spaced-out follow-ups until you get a reply
Customer onboarding
Welcome new customers with a series of educational emails
Lead nurturing
Educate your prospects about your solutions until they are ready to buy
Re-engagement
Automatically follow up with inactive contacts
How to build an effective sequence
Define your goal
Outreach? Nurturing? Onboarding? Each goal needs a different approach.
Write your emails
Each email should have one clear goal. Vary the angle on your follow-ups.
Set the delays
2-3 days between emails is generally optimal for B2B outreach.
Add conditions
Stop the sequence when the prospect replies, adapt based on opens.
Test and optimize
A/B test your subject lines, analyze the metrics, keep improving.
Build your first sequence in 5 minutes
Fluenzr offers an intuitive visual editor to build email workflows with no technical skills.
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