What is email warming?
Email warming (or warm-up) is the process of gradually increasing the sending volume of a new email address to build its sender reputation.
Mailbox providers (Gmail, Outlook, Yahoo) use sophisticated algorithms to decide whether an email is legitimate or spam. A new address with no history is automatically suspicious.
Important
Without warming, up to 50% of your emails can land in spam, even with perfectly legitimate content.
Recommended warming schedule
Week 1
5-10/dayA gradual start with simple emails
Week 2
15-25/dayHigher volume, positive interactions
Week 3
30-50/daySteady volume, reputation taking shape
Week 4+
50-100/dayReady for cold email campaigns
How does Fluenzr warming work?
Automatic sends
Fluenzr sends emails from your account to our network of partner accounts.
Simulated replies
Emails receive opens, clicks and replies that strengthen your reputation.
Marked as important
Your emails are marked as "important" and pulled out of spam when needed.
Gradual ramp-up
Volume increases automatically on an optimized schedule.
Mailbox warming is included in the subscription
With Fluenzr, warming your mailboxes is included in the subscription, free for 14 days when you sign up (no card for email; a card is only requested to connect LinkedIn, and nothing is charged before the trial ends). Start building your reputation today.
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